[OPINION] My Two Cents Worth On The Future of Publishing

I must say, being in the main press, people often ask me what I feel the future of publishing is going to be like. The below is my two cents worth of what I feel on the whole issue. It is a personal opinion, and does not represent my company whatsoever.  The opinion piece is strictly my own opinion piece, and all rights reserved.

Lengthy post ahead. So…


Basically,  in order to survive… *Pun Intended*

iSurvive: Digitalize or Die is the way to go.

The Verdict
At the beginning of the twentieth century, the press was the most integral part of the mass media. The public consumption of media was mainly through traditional print. The major companies had considerable financial strength and newspapers had a prominent foothold in the public’s consumption routines and habitual daily consumer behavior. The form thrived even with stiff competition from television and radio. Not anymore. Now in the twenty-first century, newspapers have lost their foothold as the central role of mass media. Print has passed its prime. If you’re secretly hoping that the heat and popularity of digital media will wane away, brace yourselves. Whether you like it or not, or comfortable enough to embrace it, Digital media has taken over as the dominating mass media form.

Trying hard- but is it equally effective?
In the last two decades, we have witnessed Singapore’s newspaper industry going through a rapid digital revolution. Print newspapers are quickly becoming a thing of the past. As digital technology continues to our daily lives, it has severely disrupted the harmony of the traditional print industry and its original business model. Due to a fatal combination of acute circulation decline and monopoly in ownership, even the local English newspaper, with 160 years of history now faces an undeniable crisis in journalism. According to readership trends from the financial report , readership has fell to an all time low these five years, barely scraping through with 481,700 readers. In a struggle to survive, the newspaper industry is adapting accordingly, introducing it’s online, undergoing turmoil and uncertainties as it makes the transformation into the digital age. However, are they able to catch up on the quickening footsteps? Or is it just going to accelerate their death quicker? Judging from readership, it will affect sales, subscription, circulation, advertisers… The list goes on. Everything comes back in a full circle- so how positive is the actual outlook? Or is it just gloomy days ahead?

Where is the money?
However, the transition to digital journalism comes with a heavy price to pay. This signifies the looming death of traditional print media. Digital traffic has seriously affected the print media. For decades, most commercial media have employed the “eyeball” business model- give away content to attract eyeballs. Those eyeballs ­– the attention of the mass audience– were sold to advertisers. The audience is now all over the place – having multiple forms of media simultaneously, rarely massing together. The bond between the two businesses has been broken. Although the company has strong beliefs of its ability and possibility to survive by going digital and is on the route to becoming a digital media company, the future ahead seems to be still bleak.

The traditional strategy by surviving purely on its old advertisers to continue advertising on their relevant websites is unfortunately not working to their favor. Print circulation has been steadily dropping as readers increasingly switch their attention to news online. The shift of newspaper readers to online news, coming out with websites for traditional titles also signifies facing global competition from the limitless, borderless Internet.

Advertisers are distancing themselves from newspapers, migrating from printed newspapers to the Internet and other media, in line with the drop in revenue. Less comes in from advertisers, and less people are buying newspapers, which substantially lowers the effectiveness of advertising. Advertising online is cheap, and in the web-based world where notable publications does not have a monopoly, or a premium position to market its services. The burning issue seems to be the need in finding a commercially sustainable model, or adopting a new model for the digitalized times ahead.

To a certain extent, it seems that the company is simply shifting all their content from one platform to another rather than adopting a new model. It is clear that they intend to maximize the use of the online market to their full advantage as the digital world undeniably opens up brand new opportunities for accessing, and publishing news. But, there is also no justified digital business model that has generated enough to pay for the professional journalism we often affiliate to newspapers.

The future is bleak… But here is a solution
All in all, the newspaper industry has entered an unknown territory; the technological terrain has dramatically and irrevocably changed everything. Digital technology has already made a great impact on the way we receive information, read, and communicate with others. Digital media is an evolution of traditional media to better suit the needs of the current audience. For traditional media, the publishing industry to survive in this modern digital age, it would need to find a platform that has the ability to connect all people smoothly. There is now so much digital content that it’s becoming almost valueless and invisible. By contrast physical media, especially traditional print that are written, edited and designed by professionals cut through this clutter. In other words, the big news story is that although how media are created and consumed is changing, we will not abandon our old ways.  

Advances in technology have enabled journalism to prosper in many ways. All we need is to find is momentum, the equilibrium across all audiences and media to prevent any form of media dying out. The decades ahead will definitely unveil technologies that we cannot imagine today. Amidst the confusion over what will happen to the news industry, some outcomes and scenarios appear certain.

The above is my opinion, what do you think?

Happy Birthday 👄

DSC01430On January 19th, Martin Luthur King Day, Happy 23rd to the boyfriend! I love you!

We had an awesome staycation last weekend, going around DC having the best food/ relaxation trip ever.

He enjoyed all the attention he got, starting from the free champagne/ macarons that Hotel Palomar pampered him with, and then to Le Diplomat getting free super good and soft nougats as a make shift cake, then to Fiola Mare where we were pampered with some delish sweet treats. THAT WAS ULTIMATE YUMMEH ALL WEEKEND LONG. He kept looking at his facebook too, and whined “nobody is wishing me a happy birthday”  👊 What an attention whore lol 💏, but I guess that makes us the same because I had compliments for my dress and make up that day too which made me really happy. *happy dance* We had a few consecutive good nights of enjoyment, which was all a good battery recharge for our hectic lives.

So here is a quick #ootd and #makeupoftheday post. I found out almost all pictures were tad blurry, that made me really upset 😞 Found one selfie with khiara, my friendly MUA from Sephora that is not that was able to see the beautiful make up done! She was busy though so my make up was done by Yasminda and Cynthia. Thanks girls for making me beautiful!



Base: Fresh Hydrating Cream

Foundation: Stila

Eyes: Stila

Falsies: Cheapies from China… Some random place

Mascara: YSL

Brows: Anastasia Beverly Hills

Highlight/ Contour: Smashbox

Bronzer: Tarte

Lipstick: Mixture of NARS, Marc by Marc Jacobs, YSL, Chanel = PERFECT COLOR


Earrings: Colette, Australia

Ring/ Bracelet: Lovisa, Australia

Down Coat: Random China Brand that was cheap, warm and good and really stylish

Dress: BCBG

Pumps: *ALL TIME FAVORITE* from Melissa, who says plastic shoes are not comfortable… I can fly in those shoes.

Alright, gonna go for class now and hopefully I have time to blog tomorrow for a full post. Some of you dropped me emails, or tags on instagram/ facebook telling me what you wanna see! Im planning something already, hoping to write it out soon!

Stay warm and fuzzy guys, have a good weekend ahead. If you are not following me on Instagram yet, high time for you to do so @lynnesther

Ciao Bella!👯

Screen Shot 2015-01-13 at 12.21.28 am

Back to School Make Up


Left to Right: Image courtesy of Google *The mighty* 👍👍👍


1. COVER FX BB Gel Mattifying Anti-Blemish Treatment, Available on sephora.com for USD $45

2. Shisedo Majorica Majolica Perfect Automatic Eyeliner in BK999, Bought in Asia

3. Garnier Skin Renew Anti-Dark Circle Eye Roller- Light/ Medium, Available on garnierusa.com for USD $12.99

4. Bobbi Brown Shimmer Break in Pink Quartz, Available on bobbibrowncosmetics.com for USD $44

5. Revlon ColorBurst Matte Balm in 225, Sultry, Available on drugstore.com for USD $8.99



First day of my last semester studying, *hell yay* I finally waited till this day, my eyes are sparkling and anticipating the last day I hand in my papers and go…

tumblr_mnkpo8CSuw1rs1uyyo2_500NO MORE SCHOOLLLLLL FOREVER *everybody lets dance* *maybe for a couple of years only till I get my Masters 🐸*

Normally I go to school without make up, and look horrid. But I didn’t want to jinx my last semester so I thought I would usher this first day of school nicely with makeup. However, being a nocturnal owl, waking up at 9am is really not my thing. I had to do my makeup really quick, and go for the EXPRESS selection.Therefore the 5 items I picked above is some of the items I used to do make up quicker and more efficient. To be able to do your make up in 15 minutes is such a feat for me, the slowest snail ever 🐌 is #missionaccomplished for me 😅

However with all these multi tasking, long lasting tools, I will be able to stay fresh the entire day! I start with toner, then sunblock to prep my face for makeup. Next would be the above 5 products for a nude, everyday natural make up style. Nothing too dramatic, just something for you to look fresh, and glistening 💫💫💫 These products are also great for the BUDGET/ or BUSY students as they are normally multi taskers themselves. HOW AWESOME 🐥

1. COVER FX BB Gel Mattifying Anti-Blemish Treatment, Available on sephora.com for USD $45

This BB cream is my absolute favorite. It provides enough coverage and covers all my blemishes, dark eye circles and imperfections. However, I think the shade that was given to me was a shade too light, thus it made me looked a bit pale, but I managed to blend it out with my MAC Studio Fix Compact Powder. Everything looks nice and smooth after, perfectly blended. If you know me, I normally look for value for money products. This product deserves a tick! ✔ You just have to use a tad bit ✔Excellent coverage ✔Great for all skin types because this is such an underrated brand (Dermatologist Tested/ Researched). ✔WORTHY INVESTMENT, a little Sephora sample lasted me 10 uses for my entire face. Now imagine the whole tube? Now I just need to finish my samples, and get this full sized baby 😘 ✔Use as Make up base ✔Sunblock ✔Time saver for the busy busy people!

2. Shisedo Majorica Majolica Perfect Automatic Eyeliner in BK999, Bought in Asia

Asian version of Stila Stay on all day waterproof liquid eyeliner but I honestly feel its so much better. I’ve tried and tested many eyeliners, as this is my staple make up product. This Japanese brand under make up/ skincare giant Shisedo has the record of ✔SMUDGE PROOF ✔WATERPOOF ✔LONG LASTING ✔SWEAT PROOF! ✔After removal, would not leave a greenish/ black stain on your lids. ✔It is also very long lasting, one eyeliner can jolly well last me for about 6-8 months. ✔ NO REAPPLYING FOR THE WHOLE DAY! More time for your tasks and goals ✔INEXPENSIVE… Unfortunately only in Asia 😫 CRAZY PRICES IN REST OF THE WORLD! Getting this baby in USA/ Europe might be a bit hard, I checked that eBay and Amazon does have stock but selling at exorbitant prices. This is considered to be a drugstore brand in Japan, and most places in Asia. I got mine back in Singapore for SGD 18, but price is almost doubled here! If you have any Asian friends, time to ask them for this favor! 😉 “Good things must be shared, eh?”

3. Garnier Skin Renew Anti-Dark Circle Eye Roller- Light/ Medium, Available on garnierusa.com for USD $12.99

Ever since 16, I have been faithfully using this product. Although it might not have lightened much of my dark eye circles, it definitely did help in the lessening of fine lines around my eyes.  ✔Long term investment product. Would you rather spend $12 on this product twice a year, or spend $12 x 10000 for cosmetic surgery when your older? I choose this cheaper route, hehe. ✔BUDGET FRIENDLY. $13 a tube for a year that is a little bit more than $1 a month! I often use this after my foundation, before Urban Decay Eye Primer Potion for priming the lids for long day eye shadow. This product is inexpensive, yet very useful. Again, the effects of this baby is not instantaneously, but you will definitely be able to see a difference after the first roller ball. As it is a rollerball, you also use very little product, thus, this product normally last me for about a year before it completely running out. It might be because I only roll on once, as I will normally still use a concealer stick that is lighter than my skin tone by one or two shades to brighten my under eye 😳. Sigh, my insecurities on my eye bags is a real serious issue 😔

4. Bobbi Brown Shimmer Break in Pink Quartz, Available on bobbibrowncosmetics.com for USD $44

✔WORTHY INVESTMENT.  ✔BEST EYES, FACE product for the busy bees 🐝🐝 🐝4 in 1 palette! I adore this palette. It is the most versatile item I ever had. Having 5 colors, it is called a shimmer break because of the slightly shimmery side of colors. Bobbi Brown is famous for their nude colors, and this is one of the customers all time favorite item. This $44 can be used in so many ways. ✌Eyeshadows ✌Highlighter ✌Blush ✌Contour The 5 colors nicely divide my eyelid and I am spoilt for choice as it presents me with many combinations. I normally divide my eyelid into 3 sections, placing the lightest color as a base, followed by a medium brown in the middle of the eyelid, to the darkest on the edge. Sometimes, I would also use the darkest brown to do an eyeshadow eyeliner. The lightest color would then be applied under my eyebrow bone to highlight my eyes. Next, I’ll use this palette and a stipple brush (Using Real Techniques stipple Brush) to brush it all over my face, concentrating on the T zone and suck in my cheeks to have a concave effect for a slimmer, less round face. Lastly, I will use the pinkish shades of the powder and place some on my blush brush (Real Techniques Blush Brush), just nice to give me a nice radiant glow! Being the Aunty in me, this product deserves my five stars. 🙆 And not to mention I had this palette for almost two years now, and it still very much looks intact…. I feel that application is best with fingers, but a good eyeshadow brush (Using Real Techniques Eye Shadow Brush + Chi Chi Double Headed Eyeshadow Brush) you might be able to do a more defined, color toned brown make up!💛 💙 💜 💚  for this product! For the penny pinchers, save money and buy this product. This will definitely not disappoint.

5. Revlon ColorBurst Matte Balm in 225, Sultry, Available on drugstore.com for USD $8.99

Many of you would have heard about make up dupes, aka cheaper alternatives to the more expensive range of make up selling at counters and beauty stores. I have heard that the Revlon ColorBurst series is the dupe of the famous Clinique Chubby Stick, and does the same job at 1/2 the price.


Say what? Really? After going online, testing it at drugstores and looking at countless reviews, I got this ColorBurst Matte Balm in 225 and its taupe color just entices me. Goes well with my skin tone, and makes my lips look fuller. This product is a staple in my bag, and I have it in multiple colors. I use this as a lipstick base, placing it after my lip balm as this product tend to dry my lips out. During winter, I would use an extra step of lip scrubbing my lips before lip balm, then lip stain, lipstick and gloss. This is to reduce the dead skin on my lips as it gets really flaky and dry during the winter and I hate it 😩 After, I realized that whatever lipstick color that I matched the balm with, the lipstick color will be retained for a longer period of time until the next application. Normally at the end of the day I would still have a bit of color on my lips if I do not reapply my lipstick at all 😇. ✔Convenient to purchase ✔Budget friendly! This is a non atas, drugstore product with a pocket friendly price! ✔LIP STAIN + LIP COLOR, 2 in 1! It’s packaging is nothing fancy, resembling a fat Crayola crayon. However for this price, this product definitely wins me over in purchasing more colors instead of getting the Clinique Chubby Sticks at double the price. The make up hoarder in me just cannot take the fact that I would not be able to have quantity despite the similar quality. 😂

tumblr_ljzm5vkQhA1qixleeo1_500Urgh, it’s past midnight and I’m sleepy already. Time for me to hit the sack and prepare for the most busy day of the week for me!!! Today I was busy handling mundane adminstrative stuff, but still saved some time to shop online for some new brushes and just some ULTA love *guilty face* 🙍 Hopefully I would be able to settle my crazy timetable soon and free up some days to go travelling/ or to do things I like! Question, would you wake up early to do make up? Or prefer to sleep in and go bare faced? What other beauty products do you like that are budget friendly for students? Or quick to apply within 15 minutes? Please share with me and comment!

Have a good week ahead guys, stay warm as Elsa had set off eternal Winter❄ ⛄ in the East Coast. I sure hope for Spring and Mr Sun back soon! 🌞

Screen Shot 2015-01-13 at 12.21.28 am

2014- A pictorial review of my year

Goodbye 2014! Hello 2015!

On the last day of 2014, I looked through my exploding photo album (5k pictures, I don’t like deleting them 😅) on my trusty iPhone 5 and dug out some pictures that mostly summed up my month of the year 2014. Here is a quick pictorial review of my year ☺



January was spent in Shanghai doing a summer course in Fudan University for my Chinese Major. My return back to China was a fulfilling journey, making new friends, connecting with my old friends and spending quality time with my dearest godsister Jutta! I love her, and thank my lucky stars in meeting her while I worked there almost three years ago! She also recently told me that she is getting married 👰 I cannot wait to be her bridesmaid team! So happy for her, wishing her eternal happiness! Not to mention in China I fell really sick, and thank God for travel insurance and expat medical clinics- I refuse to be on an IV Drip to get well for my very very bad flu. NOT COOL CHINA, NOT COOL 😠.



Went home back to Singapore to celebrate Chinese New Year, and connecting with some really old Choir mates (& my primary school crush of 6 years😁 LOL). Was really happy we stayed friends! Such a miracle. It was also a painful month with a slipped disc due to the car accident I had back in Shanghai, and I almost, almost had to not go back to school because of my medical condition. Spent Valentines Day at home, with a tub of ice cream and sappy love dramas, my twinnie Lynn decided to come and give me some peanut cakes she made herself. I love her so much and really appreciate all the love she gave me. Bedridden most of my time but what can I say? Resting is to prepare for a longer journey. Good life with all the binge eating!



I guess LDR was a bitch, and we were both sick and tired of each other at this point. It resulted in a temporary break up, and with me collapsing and crumbling down. I stayed home for 4 days, skipped school, cried my hearts out, wolfed down desserts and sweet treats. Wailed, wailed and wailed till my neighbors had to scream “hey, stop crying!”. I thank my friend, Joyce for being with me during this tough time, and giving me sweet support. She brought me out the entire day, and ordered me desserts and listened to me. Everyone needs a girl pal like her 👭👭👭



April I was back in action, as it was Melbourne Fashion Week! I was kept busy with shows, and photoshoots! A month zoomed by doing things I loved. #achievementunlocked was finally a #legit magazine spread, and getting on runways (big/small) and my first BILLBOARD appearance for AVEDA Australia, Zucci Salon!

🎂 MAY 🎂



Turned into a legal adult on May 18th, commemorated this special day with a photoshoot (how original, that’s the best thing I can do) with my favorite wedding photographers Guan Hui & Silvia from Bloc Memorie Photography. Also had a mega party on the 17th, held my party at my workplace, Starbucks Bourke Street! I love Starbucks (haters gonna hate hate hate, shake it off, shake it off💃) No alcohol (during the party), just specially made drinks (secret Starbucks recipes revealed) and anything from the bar on the house by Barista Lynn’s closest team of baristas. They are the best work team ever, and I could not have done my party without them. Purple themed for my birthday, and had my pastries made by Maria, who is so talented in everything and made my day perfect. Hair styled with love from Shakira, Zucci Salon and Make up from the place you would never thought of… PRICELINE! I love drugstore make up, some products are seriously underrated! I thank the Fudan gang for coming as well, + Monika, Liam for attending. Raymond, Joyce for spending my actual birthday with me, just with a nice high tea, some shopping, all peace and quiet… Just the way I like it 😚

☕ JUNE ☕


June was finals month, busy with school (as usual) and worked my ass off to save money for my USA exchange! Reconnected with my favorite KUMON instructor Mrs Leong. She gave me so much strength and motivation. Even after I went back home she showered me with love and even let me go back to KUMON to goof around😝 Starbucks Bourke Street also experienced certain incidents that were life threatening, and definitely memorable. Perfected my coffee making skills (and rusty again).

👋 JULY 👋


Mr Kangeroo bidding me goodbye! As I leave Melbourne with a very reluctant heart. One year already?! My last day was epic, as my girlfriend Monika and I went to Oriental Tea House, had a drink too many, HALF SOBER and went home to continue packing my luggage and prepare for my flight back home IN LESS THAN 24 HOURS😂😂😂. It was an epic journey, but looking back. I lost two friends that was very dear to me as they decided to cut ties with me. Although I don’t know why, I guess they don’t treasure me as much as I treasure them! I wish them all the best though. If they ever want to connect with me again, I am here. July is also the last month where I had great quality Aussie coffee, awesome brunches and the best raw produce. I MISS MELBOURNE AND QUEEN VICTORIA MARKET AND WORKING WITH THE BEST STARBUCKS TEAM EVER!!!!!!! 😭 😭 😭 😭 😭 x 100000 Can’t wait to go back for graduation in 2015!

🙋 August 🙋


Hello GWU! George Washington University, is my exchange University in Washington DC, USA🇺🇸. School is amazing, and although momentum is different, I finally got to live my American “dream”! Finally came to the USA and met up with my LDR boy-friend of two years. We were in a really complicated stage, and I guess he regretted the breakup, I couldn’t bear to really just cut ties with him, after all… It’s been two years and coming to America was influenced by him, and this whole journey of coming to America is a tough one too. Sigh, another blogpost maybe 😢 All that heart wrenching stories… I was also really amazed with school stuff and was really interested in sorarities and fraternities. ITS LIKE GOSSIP GIRL, GLEE AND ALL MY USA DRAMAS COMING TO LIFE! Not to mention I actually got to go to NYC and it was a dream come true. Awesome!

😎 September 😎


Roomie Love! Meet my UK roomie, Ellie! She is pretty awesome. Although I don’t call myself extremely clean and have organized clutter, I suspect I am OCD because I like to put things in my way and like certain areas clean (bathrooms, kitchen especially). Till the extent my dorm room’s name sticker was vandalized by some really creative people: my name Lynn was spoofed and became Clynn (Clean) HAHAHAHAHAHA very very innovative guys, very innovative 😑😑😑 We spent a lot of time together, and I did learn new recipes from her as well! She is a great cook too, which is awesome! Spent most of this month trying to adapt to school, and to hang around DC finding great food and spending time with the boyfriend (yes somewhere in September we decided to give it a go again… *warm fuzzy feeling*)




I LOVED IT! We went to Embassy Row, which has Embassies from all around the world and for the first time in my life i went trick or treating. It was a very sweet experience I must say- the sweet treats I got lasted me a long time!



November was bittersweet. First weekend was a relaxation trip from school to NYC again with the boy. We discovered new brands, and some really cool fashion finds, and eateries. Stuffed ourselves with authentic Asian food. New York, no words can express my love for you. Next weekend I was back in Shanghai, China and that sunday was dreadful. My paternal grandma passed away and I literally rushed back home to see her. Got news at 9pm, and I caught the next flight out of DC at 8am. I went back to see her for the last time. The flight was an emotional journey for me as well, as I was crippled with grief. I finally saw my dad and youngest sister too, it felt great to see family again, but definitely not in such occasions. Going home is never the same again. No more nagging, no more grandma’s dishes. Its all memories now. The photo was taken when I last saw her in January. This really told me not to take somebody for granted, and cherish your old folks… You never know when they will leave you. Leaving my apartment in China was different too, she used to stand at the balcony and see me leave and wave goodbye. Not anymore, as I said my final goodbye… I miss you Nainai, I really do.



SEMESTER 1 ENDED! & All I do now is to work for my new personal shopper job which I love, do product reviews, blog and spend time with my boyfriend as he embarks on a new journey with his new company soon (on break too yay)! Good times never last though, and school will be resuming shortly but hey, 2014… You had your ups and downs. I said hello, I waved goodbye, heartbroken a couple of times, but sweet moments most of the times. A year older, a year wiser.

Have a happy new year guys! How you gonna spend New Year’s Eve? Its just me and the boy for a classy dinner tomorrow, and a celebratory drink 🍸🍸to usher in the New Year at a restaurant near home… If your interested! Follow me @lynnesther on INSTAGRAM 🎥 for #ootd #liveaction and more prompt updates 🎆 + more glitzy beautiful stuff! *please please*

& Hopefully, next year when I write this post again welcoming 2016, I hope to have more fruitful stuff to share with you all! 💝 2015 is also my graduation from university, moving back home to Singapore and starting to work like an adult! Milestones to be achieved, and I hope you readers will continue this journey with me 👣👣👣My New Year resolution is to eat more good food, shop more, learn Korean properly, get my degree and find my dream full time job. Also also to have a nice happily ever after with my boyfriend, and hopefully work something out on the distance issue🙍


Have a lovely New Year’s Eve everybody, stay safe! Giving hugs (I have Chanel Chance on), kisses (Gucci Lipstick) to wish you all in having the prettiest, most beautiful NEW YEAR! 2015, BRING IT ON!

xoxo, Love Lynn


On the last second day of 2014, I officially converted. It’s official.


To a beauty junkie. Product junkie.What a good way to end 2014!

I love shopping for beauty/ skincare products. Also shopping in general, haha😛 Words cannot express my love for shopping. Call me materialistic, but my favorite books of all time is Confessions of a Shopaholic by Sophie Kinsella. I am Rebecca Bloomwood.Top favorite hobby, job now: I am obsessed in trying out, reviewing and rating products in skincare and beauty. I guess I would love to search for a blog that contains honest feedback on the products, without blindly giving them love or just saying “oh you know its so good!” kinda thing. It really does’nt show me anything, or tell me much. 😒

So I’ve been getting a lot of requests from my followers, shoppers and friends that I should start blogging and reviewing products, which I mean… Sounds fun! In the following reviews I make, I will go brand by brand, or have a general theme. I hope to sniff out 👃 the best deals, products, sales, discounts of the products.  I will be very unbiased and straightforward, as I am not paid/ sponsored (or if I am I will still give an honest review) as I feel that astroturfing (http://en.wikipedia.org/wiki/Astroturfing) will not do me, or my reputation any good.

So, my thoughts on Dior Skincare? Let’s find out!


Being a VIB Rouge in Sephora USA, I decided to try out the free makeover services they offer to this tier of members. I called in and I was really lucky to get Sara Pierce, a Dior Regional Trainer for most East Coast states in USA to do my make up and to make me feel beautiful 🙆 Thanks Sarah!

She first sat me down and asked me what kind of look I was looking for. At that point of time, I just finished final exams and was looking really tired and sleep deprived. I told her I wanted to cover my eyebags💀 (lol) and I desperately need to look refreshed for my date night. I let her make major decisions as I trusted her (afterall I am not professionally trained) and she just asked me for opinions. Afterall, our face is an empty piece of canvas that has limitless creativity and options ✌.We clicked off really well and all I wanted was red lips because the only lipstick I had in my bag then was CHANEL PIRATE. 💄 I wanted to make sure reapplication was possible.

Step 1. Skincare/ Prepping the skin for make up

Skincare is essential. It’s the base of everything. When you have problems with your skin, you should be rectifying the problem (using skincare) instead of covering the problem (make up). Make up should be steps in bringing out your best features and making you look even more gorgeous!🎀 Man, did Sara pamper my skin. During exam periods, I am a sloth. A complete lazy, outfit mismatched, GHASTLY looking student. Too busy to do make up, I skip steps in my beauty, skincare routines. Afterall chugging coffee, sleeping late, and snacking on the worst things ever kills even the best skin so I kinda gave up…😞 BUT Sarah salvaged my skin and revived it with some quintessential products from Dior Skincare.

Left to Right: Steps of Skincare

Left to Right: Steps of Skincare

Firstly, the ONE ESSENTIAL INTENSE SKIN DETOXIFYING BOOSTER SERUM, USD $100, (http://www.dior.com/beauty/en_us/fragrance-and-beauty/skincare/skin-concerns/detoxify-regenerate-boost/pr-detoxifyboost-Y0730340-intense-skin-detoxifying-booster-serum.html). All in all, this serum is to detoxify, regenerate, energize, boost the skin from the toxins that the skin is exposed to everyday. I guess finals just made me have more toxins on my skin so this was the perfect rescue to it. Women of all ages or skin type can use this (as said by Dior’s product introduction), and I was like really skeptical. yeah obviously you would say that… BUT I honestly think they are pretty true to their statement, #legit. Why? After initial application, I did find my skin softer, and more supple. It felt like my tortured skin was no longer dehydrated, and has been fed with nutrients. It had a cooling, tingling effect as well that made me go “ahhhh” 😇. Most importantly this is a non greasy formula, which is perfect for layering and using it to prep your skin for make up.

Secondly, is the EYES ESSENTIAL EYE SERUM, USD $72, (http://www.dior.com/beauty/en_us/fragrance-and-beauty/skincare/skin-concerns/detoxify-regenerate-boost/pr-detoxifyboost-Y0637310-eye-zone-boosting-super-serum.html) from again, the ONE ESSENTIAL COLLECTION. I am very concerned with my eye bags, and dark eye circles. I use make up because I want to hide my dark eye circles and to make me more human looking instead of looking like a panda 🐼🐼🐼!!! I often tell my peers that I would need to rectify this problem NOW else I might have to resort to cosmetic surgery (which is crazy expensive) when I get a bit older. In my attempt to nip the problem from the bud, I tried numerous eye creams/ serums but did not find one that truly suits my needs. This seems to be my answer! Again, this range (ONE ESSENTIAL COLLECTION) is to troubleshoot the skin from external toxins, and to regenerate your skin. Finally, a clear solution in exterminating my worries…TAKE MY MONEY💰 $72 is not cheap for a student, but I did my math. This eye serum can last me for at least 6 months, and all I need is a tiny drop (rice grain sized) pump every time for two eyes. Pretty worth it I guess after doing my sums! Eye serums are often the most expensive in the whole skincare range, so I hope this hefty investment would reap me good returns!

P.S- 2 weeks after I used this eye serum, it really did help to make my dark eye circles go away. My puffiness in the morning is also greatly reduced. I guess sleeping early, eating clean are major external factors that really did help to boost the effects of this serum too!

Thirdly, HYDRO LIFE MOISTURIZING CREME, USD $56, http://www.dior.com/beauty/en_us/fragrance-and-beauty/skincare/skin-concerns/youth-hydration/pr-hydralifesblnn-Y0320520-sorbet-creme.html. According to Sara, this is one of the best top sellers of DIOR Skincare. Coming from a tropical climate country with humid summer weather all year round, I hate the stickiness of facial creams and the mixture of sweat, and dirt. Eww, just eww 😫😫😫. A moisturizer too light cannot solve my skin problems, and something too heavy is just not wearable in that climate. This seems to be a good fix as the texture of the creme is light, and watery. It seems to be more water-based than oil-based, and provides hydration for any kinds of skin. Sara also said this is good for all skin types including sensitive skin. I have sensitive skin and this did not cause any allergic reactions on my skin, so we are good to go 👍 (but then again please do an arm test  first before you use/ purchase it because different skin reacts differently). I also like how little product is used every single time for application, this just means that I will be able to minimize product wastage. However, I often find it unhygienic for bottled creams as I often wonder… Every time I twist the lid of the cream, use Q tip (DO NOT USE FINGERS, THEY INVITE MORE GERMS) to get product out, isn’t that exposing the product to more external dust, dirt and bacteria 😳 This product would be more awesome if it comes in a tube as it has lesser exposed area. Because…less product packaging means less exposed area, yes?

Forth, we used CAPTURE TOTALE DREAM SKIN GLOBAL AGE-DEFYING SKINCARE PERFECT SKIN CREATOR, USD $110, http://www.dior.com/beauty/en_us/fragrance-and-beauty/skincare/skin-concerns/global-anti-ageing-and-perfection/pr-globalantiageingnn-Y0292320-global-age-defying-skincare-perfect-skin-creator.html . You must be thinking why I am starting anti-aging at 21 years old. There is no age restrictions on when you should start anti aging! Troubleshoot your problems, and address your issues as early as possible! This product’s main usage is to treat your skin, combating age and making your overall skin appearance better. I guess this might be just an all in one miracle bottle, but I’m steering away from this for now because the price tag is pretty hefty too, and I have to resort to less expensive alternatives. I also have a more straightforward skincare routine (Cleanser, Toner, Moisturizer, Face Oil, Eye Serum, Spot Treatment) so this is something “extra” that I do not need now because some products do overlap.

Lastly, CAPTURE TOTALE INSTANT RESCUE EYE TREATMENT MULTI-PERFECTION, USD $100, http://www.dior.com/beauty/en_us/fragrance-and-beauty/skincare/skin-concerns/global-anti-ageing-and-perfection/pr-globalantiageingnn-Y0610450-instant-rescue-eye-treatment-multi-perfection.html. I guess my eye bags did scare Sara a bit and she had to give me this instant perk me up for my eyes. The main difference between this and the serum I got is this eye treatment is more targeted for puffiness and dark circles. It comes with this Palladium-coated massage applicator and has a specific massage routine for your eyes. When I applied this…  My first instinct was…


Around my eyes 👀 ! This cold tingly unknown sensation to me was no stranger because that is what eye treatments are supposed to do, but somehow, I felt a strange itchy feeling around my eyes after applying this. Guess this product is a no go because I did not want to risk having an infection or an allergic reaction!

All in all, out of these 5 products I tried, I liked the EYES ESSENTIAL EYE SERUM, USD $72, (http://www.dior.com/beauty/en_us/fragrance-and-beauty/skincare/skin-concerns/detoxify-regenerate-boost/pr-detoxifyboost-Y0637310-eye-zone-boosting-super-serum.html)  


HYDRO LIFE MOISTURIZING CREME, USD $56, http://www.dior.com/beauty/en_us/fragrance-and-beauty/skincare/skin-concerns/youth-hydration/pr-hydralifesblnn-Y0320520-sorbet-creme.html.

the most. For students, the price point is definitely higher, but these two products addresses my concerns directly and showed me definite results in two weeks. I bought the EYES ESSENTIAL SERUM that day too, and they had a promotional eye kit http://www.polyvore.com/dior_capture_totale_eyes_essential/thing?id=89534515 which came with their deluxe sample sized signature lash primer + mascara at USD $74, which was a steal. I attached the link here, and I guess those interested can still try your luck in stores! Sara also kindly fed me with samples of various products, and a deluxe sample version of the creme, which I really appreciate! From the harshest winter to the most humid sunny weather, this creme is going to be my first choice now too! I also like skincare with little, or no scent. I find that really distracting (especially when I sleep because the smell lingers around 😐). These products have little, or light scents that is acceptable, and within my acceptance range!

I hope this first review on DIOR SKINCARE has been beneficial, and please leave me comments, and questions! What products do you rave about from DIOR SKINCARE? What do you not like from DIOR SKINCARE?

Also, as this is my first (official) beauty review… Please, give me feedback and I will be more than happy to improve! My apologies if this is really lengthy, I like to be more explicit in my commentary, 😂

My next post is going to be on DIOR MAKE UP 😍😍😍 ft their signature lip balm, lash primer and that airbrush foundation… Stay tuned!

xoxo, Love Lynn

New Directions


Resounding hello!

As I am just half a semester away from my impending doom of graduating from University, I apologize for the lack of updates on this little space of mine. Moving to the USA has been a big leap of faith for me, and not to mention I faced a lot of struggles academically as everything is different, and I had to adapt to everything again. Not your perfect A student here, never was. Had to study more than usual to get the grades.

Modelling for me came to a halt, as I was busy studying and getting on with my personal relationships more. Spending time at home writing essays, or preparing for work plans is what I normally do on a weekdays, and on weekends I would venture out to go see DC, eat food or go have some quality time with the boyfriend. Also would want to save up money and go see different parts of the US! Been dying to go to Disneyland & Harry Potter theme park but all I hear from the boy is a resounding no. Sheesh.

Yes after two years of physically detached from each other, we finally get to spend some couple time together. *CONFETTI* 🎉 I do treasure all these tiny moments, it means a lot to me!

Also went to NYC for a couple of times, and I love love love that place. The fashion, the scenes, the busy streets, and the smelly drains. Ah, NYC.🗽🚖🇺🇸

Recently started this online job of mine which is like a dream come true. I am now an official shopaholic! Will be blogging about that separately with a post on Online Shopping: What Can I get from USA?

I basically shop for other people, and get a commission out of this for my time, effort. I guess after being a model for almost 4 years now, my fashion sense honed up. I wonder how much clothes am I going to throw out, or toss when I get back to my full wardrobe. I wear a totally different wardrobe now! I go for quality, designer, unique or just really really basic now. I rely more on accessories or make up. Love make up, and hauling in the US is so much more affordable than in Singapore or Australia. TIP: Get items during Christmas and just buy a year’s supply of make up. Its so much more value for money!

I am finally also placing my deal busting, auntie-ness, coupon cutting, budget sniffing, price matching and sales section radar-ing to good use. Shoppers (my clients) really appreciate these talents of mine and it does feel really extremely good and shiok(ie, 很爽) to shop without burning a hole in my pocket! I treat every shopper with love and care, so far I garnered pretty good responses/ feedback which motivates me more to do even better! The only negative thing about this job is that most customers are from Asia Pacific, which means I grew eye bags, and also dark eye circles. Thus being a sloth now is my favorite job. Sleep eat K dramas USA dramas shop pack box x repeat😩😩😩


“Come come, let me tell you where to get deals! Boxer Lynn knows best!”

No regrets though, the perks motivate me. Window shopping brightens my mood anytime, anyday. Bargain hunting makes me alive.

Am also finally going to start writing proper blog posts to have more writing samples, and a proper writing portfolio about product reviews, make up, beauty, fashion and also some really cool events I go too! I recently got my make up done by a Regional Trainer of Christian Dior USA for the East Coast (all thanks to my VIB Rouge status by Sephora, my favorite place on Earth) and she gave me such good service, tips and debunked a few important myths about skincare, ageing! All of those information are really useful + I learnt new make up skills which to me was really important!

Please do follow me on @lynnesther for my pictures. I treat them really seriously. Friends always say I make sure I edit the photos till I get an A plus in those lol. After Instagram raided those spammy accounts I left 500+ odd people from the 700+ I used to have. I will strive to have better results and followers!!!

I lined the next post with my DIOR experience, and after… I was thinking of doing lipstick reviews from drugstore brands to high end brands. Collected so much lipsticks till I have almost every shade and color now, oh dear! Not to mention the money flying away, missing in action💸 and credit card always in action… Don’t worry though, I shop within my means!👌

Till then, goodnight people! Oh boy, the vicious cycle of sleeping so late… No amount of eye serums will help.


Hero 💪


Let me go
I don’t wanna be your hero
I don’t wanna be a big man
Just wanna fight with everyone elseYour masquerade
I don’t wanna be a part of your parade
Everyone deserves a chance to
Walk with everyone else

While holding down
A job to keep my girl around
And maybe buy me some new strings
And her and I out on the weekends

And we can whisper things
Secrets from our American dreams
Baby needs some protection
But I’m a kid like everyone else

So let me go
I don’t wanna be your hero
I don’t wanna be a big man
I Just wanna fight like everyone else


So let me go
I don’t wanna be your hero
I don’t wanna be a big man
I Just wanna fight with everyone else

Your masquerade
I don’t wanna be a part of your parade
Everyone deserves a chance to
Walk with everyone else

mental illness is not something that should be shunned. it cannot be avoided, or just forgotten. SBS Drama ” It’s Okay, That’s Love 괜찮아, 사랑이야; Gwaenchanha, Sarangiya” is a show about mental illness, and how loved ones suffer, or aid their recovery.
Everyone wants to be their inner hero, so channel that hero out and save lives today.